August 11, 2007

Why Defibrillator Sales Are Growing

The utility of defibrillators in improving the survival prospect of the patients suffering from cardiac arrest has resulted in dramatic increase in defibrillator sales. With considerable increase in heart diseases and large number of people falling prey to the cardiac arrest, defibrillators have become handy for many to survive the crucial time gap between the emergency call and arrival of the ambulance. The burgeoning installation of the device at public places and private homes as well as growing public awareness and acceptance are the main causes of the increase in number of defibrillators sold.

The jump in defibrillator sales has come at a time when cardiac arrest has seemingly become fatal. The race among private companies and shopping malls to install public access defibrillators also add to the increase in defibrillator sale. A reputed defibrillator makers has sold its automated external defibrillator version to about more than hundred fortune 500 and fortune 100 companies. The rising corporate responsibility to ensure the health and safety of its employees is certainly adding to the defibrillator sales.

Now a days, the public seems to be more aware of the use of defibrillators. Increasing government campaign through media, internet and public seminars on health to sensitize people on the use of defibrillators has led to the tremendous increase in the public interest for the device. Seeing the growing public notice of the device companies like Phillips are offering different versions of defibrillators at reasonable price for use at home. It helps the rising defibrillator sales.

Mass procurement of the device by the government health care system particularly in the US and Scotland is also a leading factor in rapid increase of defibrillator sales. Laws in many American states including Illinois, Pennsylvania, New York, and Rhode Island have made it mandatory for health clubs and big public schools to set up defibrillators has also a factor in increasing its sale. Even the local administration is ready to fund the purchasing and installation cost.

Burgeoning defibrillator sales have led to aggressive market campaign by many players in the segment. Philips and Medtronic, the largest manufacture of defibrillators are locked in a battle of keen contest. The consequent results like newer offers, cheaper rates, better consumer satisfaction and greater technological advancement have brought an greater than ever range of defibrillators in the market. The rising defibrillator sales have also led to the entry of new players to the market like Zoll, Cardiac Science and Panasonic.

Rising defibrillator sales are fueling growth of both the heart care technology and the medical industry. Above all, the cardiac patients are getting a better deal and now their survival rate is higher than the expected. Installation of public access defibrillators and growing awareness of the device is not only helps defibrillator sales, but also salvage millions of heart patients.

Filed under General by Mark Glazer

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